January 2022

5 Gifts of Critical Thinking (aka, Strategy)

Brand Strategy, Branding, Marketing Tips, Resources / Rosie Kosinski

When a word is so over-used (I’m looking at you, Strategy), I like to bring it back to its hometown and remind it of its roots (hello, Critical Thinking). The journey reminds us of some of the key ways Thinking, so often neglected in a world demanding intense productivity, solves some of our greatest challenges. […]

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The Hidden Significance of Logos

Branding, Storytelling, Uncategorized / Rosie Kosinski

Logic + Creativity = A Logo The best part of being a designer is that I get to work with material from a variety of industries and perspectives. One recent piece was part of sales training material for a pharmaceutical company, which looked at effective communication in the work culture. One of the infographics outlined

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