Fear, like all emotions, is a language. It offers us knowledge and understanding about ourselves and others — if we choose to accept it. Psychologists believe that all the fears people experience are rooted in one of our 5 base fears. For example, when I get nervous about public speaking, my real fear is twofold: […]
When a word is so over-used (I’m looking at you, Strategy), I like to bring it back to its hometown and remind it of its roots (hello, Critical Thinking). The journey reminds us of some of the key ways Thinking, so often neglected in a world demanding intense productivity, solves some of our greatest challenges.
My Upside colleagues and I chimed in on an article featured in Crunchbase, looking at 5 strategic resolutions that are high impact and stick. Check out the full article, which features a resolution that I adopted mid-2021 and has truly revolutionized my life and made work-induced burnout a thing of the past: 5. Rethink ‘Manic
Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered
Filter out bad referrals and replicate your dream clients using the Baader-Meinhof Phenomenon The Baader-Meinhof Phenomenon, also known as the Frequency Illusion, is the seemingly ubiquitous awareness of a word, phrase, fact, or thing that you have recently become aware of. Someone recommended the 12 Rules for Life by Jordan Peterson to me the other
Some tips to clean up your rotten marketing. We’ve all done it, reduced a person or concept to a digestible morsel – “he’s just an idiot,” “that’s just rubbish,” “they just believe in woo woo.” Whether you like it or not, you’ve also been slotted into a nice, neat package for someone else’s convenience: “you’re