Storytelling

How Does Your Business Address People’s “Feararchy”?

Fear, like all emotions, is a language. It offers us knowledge and understanding about ourselves and others — if we choose to accept it. Psychologists believe that all the fears people experience are rooted in one of our 5 base fears. For example, when I get nervous about public speaking, my real fear is twofold: …

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5 Resolutions To Supercharge Your Business In 2022

My Upside colleagues and I chimed in on an article featured in Crunchbase, looking at 5 strategic resolutions that are high impact and stick. Check out the full article, which features a resolution that I adopted mid-2021 and has truly revolutionized my life and made work-induced burnout a thing of the past: 5. Rethink ‘Manic …

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From Brand Jargon to Brand Clarity in 7 Questions

Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered …

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