Brand Strategy

How Does Your Business Address People’s “Feararchy”?

Fear, like all emotions, is a language. It offers us knowledge and understanding about ourselves and others — if we choose to accept it. Psychologists believe that all the fears people experience are rooted in one of our 5 base fears. For example, when I get nervous about public speaking, my real fear is twofold: …

How Does Your Business Address People’s “Feararchy”? Read More »

From Brand Jargon to Brand Clarity in 7 Questions

Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered …

From Brand Jargon to Brand Clarity in 7 Questions Read More »

One Simple Way to Attract (Specific) Referrals You Want

Filter out bad referrals and replicate your dream clients using the Baader-Meinhof Phenomenon The Baader-Meinhof Phenomenon, also known as the Frequency Illusion, is the seemingly ubiquitous awareness of a word, phrase, fact, or thing that you have recently become aware of. Someone recommended the 12 Rules for Life by Jordan Peterson to me the other …

One Simple Way to Attract (Specific) Referrals You Want Read More »

Scroll to Top