Fear, like all emotions, is a language. It offers us knowledge and understanding about ourselves and others — if we choose to accept it. Psychologists believe that all the fears people experience are rooted in one of our 5 base fears. For example, when I get nervous about public speaking, my real fear is twofold: […]
How Does Your Business Address People’s “Feararchy”? Read More »
When a word is so over-used (I’m looking at you, Strategy), I like to bring it back to its hometown and remind it of its roots (hello, Critical Thinking). The journey reminds us of some of the key ways Thinking, so often neglected in a world demanding intense productivity, solves some of our greatest challenges.
5 Gifts of Critical Thinking (aka, Strategy) Read More »
Logic + Creativity = A Logo The best part of being a designer is that I get to work with material from a variety of industries and perspectives. One recent piece was part of sales training material for a pharmaceutical company, which looked at effective communication in the work culture. One of the infographics outlined
The Hidden Significance of Logos Read More »
My Upside colleagues and I chimed in on an article featured in Crunchbase, looking at 5 strategic resolutions that are high impact and stick. Check out the full article, which features a resolution that I adopted mid-2021 and has truly revolutionized my life and made work-induced burnout a thing of the past: 5. Rethink ‘Manic
5 Resolutions To Supercharge Your Business In 2022 Read More »
Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered
From Brand Jargon to Brand Clarity in 7 Questions Read More »
Authority Magazine Featured Interview Do Be Do Be Do. In a world chock full of pressure to be productive, it’s easy to just Do, Do, Do until you burn out. However, a crash-burn vacation doesn’t always do the trick as you temporarily Be, Be, Be. Generate balance by time blocking for both “Do” time and
5 Things I Wish Someone Had Told Me Before I Became A Founder Read More »
“Many people lose the small joys in the hope for the big happiness.” ― Pearl S. Buck Growing up in the Middle East, I was surrounded by desert and at times, rubble. My father recently recalled one of the many times that, as a child, I excitedly bent down to admire a plant growing through the
Thriving in the Desert – a Vignette Read More »
Filter out bad referrals and replicate your dream clients using the Baader-Meinhof Phenomenon The Baader-Meinhof Phenomenon, also known as the Frequency Illusion, is the seemingly ubiquitous awareness of a word, phrase, fact, or thing that you have recently become aware of. Someone recommended the 12 Rules for Life by Jordan Peterson to me the other
One Simple Way to Attract (Specific) Referrals You Want Read More »
Is your story told in a way that provokes anyone to care? Here’s a look at Hansel & Gretel if all the “story” got sucked dry, and what you can learn for your brand story.
Once Upon The End – How Bad Stories Kill Brands Read More »
Some tips to clean up your rotten marketing. We’ve all done it, reduced a person or concept to a digestible morsel – “he’s just an idiot,” “that’s just rubbish,” “they just believe in woo woo.” Whether you like it or not, you’ve also been slotted into a nice, neat package for someone else’s convenience: “you’re
How “Just” is Ruining Your Business. Read More »
