Fear, like all emotions, is a language. It offers us knowledge and understanding about ourselves and others — if we choose to accept it. Psychologists believe that all the fears people experience are rooted in one of our 5 base fears. For example, when I get nervous about public speaking, my real fear is twofold: […]
How Does Your Business Address People’s “Feararchy”? Read More »
When a word is so over-used (I’m looking at you, Strategy), I like to bring it back to its hometown and remind it of its roots (hello, Critical Thinking). The journey reminds us of some of the key ways Thinking, so often neglected in a world demanding intense productivity, solves some of our greatest challenges.
5 Gifts of Critical Thinking (aka, Strategy) Read More »
Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered
From Brand Jargon to Brand Clarity in 7 Questions Read More »
Filter out bad referrals and replicate your dream clients using the Baader-Meinhof Phenomenon The Baader-Meinhof Phenomenon, also known as the Frequency Illusion, is the seemingly ubiquitous awareness of a word, phrase, fact, or thing that you have recently become aware of. Someone recommended the 12 Rules for Life by Jordan Peterson to me the other
One Simple Way to Attract (Specific) Referrals You Want Read More »
