Let’s clarify what the complex brand fuss is all about, shall we? Brand essence, brand positioning, brand strategy and brand narrative. Don’t forget the core truth, core idea and core values too! While it’s tempting to become cynical and believe that these nuances were introduced to fleece everyone, the reality is that like all language-centered […]
From Brand Jargon to Brand Clarity in 7 Questions Read More »
Authority Magazine Featured Interview Do Be Do Be Do. In a world chock full of pressure to be productive, it’s easy to just Do, Do, Do until you burn out. However, a crash-burn vacation doesn’t always do the trick as you temporarily Be, Be, Be. Generate balance by time blocking for both “Do” time and
5 Things I Wish Someone Had Told Me Before I Became A Founder Read More »
“Many people lose the small joys in the hope for the big happiness.” ― Pearl S. Buck Growing up in the Middle East, I was surrounded by desert and at times, rubble. My father recently recalled one of the many times that, as a child, I excitedly bent down to admire a plant growing through the
Thriving in the Desert – a Vignette Read More »
I’ve been the leader of the complaint troop – Ugh! Marketing! More Noise! Who needs it?! Well, today I had a humbling reminder. I was taking photos of the beautiful autumn leaves (below some results for your satisfaction), and I could hear the white noise of the highway in the distance. I could also hear
One man’s noise is another man’s well-timed message. Read More »
